The Marketing Environment

Forever 21 is becoming a sensation among teens and young adults shoppers. Their target is to bring fashion to every ethnic groups. Based on the marketing text book, A target market is a group of customers that the business has decided to aim to sell their products. Every company needs to have a target market and strategies to sell their products. According to an article in Marketing Week UK, MaryLou Costa stated that Forever 21 is the most fastest growing fashion business. "Its strategy is based on speed. What is in store today may not be seen tomorrow, as Forever 21 has new product lines delivered seven days a week and old stock is not replenished" (Costa 1). As you can see, Forever 21 is always keep updating their stores with new trends which keep the customers interested.


Besides stores, Forever 21 has created their website for online shoppers. Most women work in the United States, which means women starting to have more wants and needs. Due to multitasking, women and men don’t really have enough time to stop by places. Therefore, the Forever 21 website is also popular for those who are busy. Forever21 is mostly made for women but recently they have starting to bring out men and children’s clothing. Even though they have collections for men and kids, Forever 21 is still famous among women. Based on the market today, Forever 21 has 78% of women shoppers and 22% others. 

Forever 21 has shoppers from every ethnic groups including Caucasians, African Americans, Asians, and Hispanics. These people have a desire to keep up with the current trends, but also wish to stay on a budget.The reasons why people choose Forever 21 are, the clothing are affordable, Online shopping is available to everyone , and current trend are coming in every week.