Forever 21 has a great way to advertise their products. They tend to put their "New Arrivals" on magazines, on the Forever 21 website, posters, website ads, blogs, videos, updates on their Facebook page, etc. They also have fashion shows which promotes and introduces the customers to their new products. For example, the company had a big Runways show in "America's Next Top Model Cycle 18 Finale". America's Next Top Model is a very popular show, hosted by one of the super model in America, Tyra Bangs. It was a big shout-out for the company because, almost all girls know about this show.
The customers' attitude towards the promotions and ads are based on how well the trends effect the public. If the trend is popular, then Forever 21 consider having the style in their stores. The company tend to study the public very often. They are always updating their stores with the popular and new trends. Forever 21 spreads their ads and, promote their products Fashion Shows. They do not have ads on the Television yet. However the internet gets them customers. As the company's motto is, "Always changing and always in style". Therefore, the company is always promoting and creating ads for their products.
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