Consumer Decision Making

Based on the MKTG text book "Consumer Behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods or service"(Lamb 80). Consumer decisions depend on how the company offer their goods to the customers. The customers make decision based on several factors. For example, by advertisements, promotions, sales, price, and good costumer service. One way a company can increase their sell is by researching the market and beware of their competitions. Most  teen and young adult girl knows about and most likely shops at Forever 21. This store has made been successful with young women and girls with their up to date trends, fashions and with their low prices. It creates it easier for teens to keep up with trends at school and not spend all their money on outfits.Forever 21 is a very popular store that can afford such low prices because they have a lot of consumers who are faithful and will continue to shop there. Forever 21 mission is to continue providing the customers with latest trends in their merchandise. 

Even when Forever 21 is doing great on the market and almost satisfying their customers, they still have few problems. For example sometimes, customers find the good "Out of Stock", New Products, New want/need, etc. Customers are never loyal to any company. They tent to look for better quality with cheaper price. Sometimes customers look for alternatives in other retailers to see if the price is lower then Forever 21. However, Forever 21 has the best tricks to make their customers loyal by giving them best quality of goods in an affordable price.