Developing a Global Vision

Forever 21 is one of the fastest-growing retailers in the United States. It is known for its trendy and affordable fashions. Most items cost between $5 and $40. This retailers didn't only grow nationwide but it grew worldwide throughout the years. Forever 21 is spread out in the World including, Canada, South America, Europe, Asia and the Middle East. Forever 21 has more than 400 stores in the United States, Philippines, Canada, Singapore, Indonesia, Malaysia, United Arab Emirates, Jordan, Oman, Kuwait, Saudi Arabia, Behrain, China, Thailand, and South Kore. Forever 21 is spreading their stores every year and they are becoming one of the largest retailer in the world by entering several markets. For example, Forever 21 is inspired by the American, European and Asian clothing, therefore they bring all those culture together in their clothing. This mixture of culture keeps people interested in their styles and trends. 

 

Forever 21 has taken over malls across the world with its inventory of trendy clothes at affordable price. The stores design and decorations within United States and other countries are almost same but the names are different in many countries. Current store which are operating, named as Forever 21, XXI Forever or XXI. The stores mostly keep the same atmosphere throughout the U.S and the world. Every forever21 stores launch all new products at the same time, especially new campaigns in the company worldwide.

They make all of their clothes in their factories which are mostly located in China, Vietnam and India. Also some cloths are purchased at wholesale factories in Los Angeles, which they take their tags off and sew their tags on. 

Even when Forever 21 is copying designs, what makes shoppers pick forever 21? 

- New Trends
- Reasonable prices
- Option for online Shopping 
- Varieties of style to choose from
- Clothing, Shoes and Accessories all in one store.