Forever 21 is growing rapidly in the United States and also worldwide.
In fact, it is the most popular retailer in United States. Forever 21
became a major threat for most of the other industries in our society.
For example, it is a big threat for H&M, Charlotte Russe, etc.
According to Analysts Lorraine Hutchinson, Paul Alexander, and Jessica
A. Lebo at Bank of America, Forever 21 is the most competitive retailer
in the United States. Furthermore, they stated that the other retailers should
pay attention to the growth of Forever 21. The analyst Lorraine
Hutchinson said that, "Forever 21 is becoming too big for the
other retailers to ignore. At the size, rapid growth could have ripple effect
on the other retailers as Forever 21 takes more share" (Lorraine
Hutchinson 1). According to Bank of America, the estimation of the company's sales is $3.5 billion dollars. They have a large number of teens and young adults customers from ages 13-25.
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Forever 21 has a great strategy to get customers. Their motto is "Always
changing and always in style". Forever 21 is a company where they sell
the latest style of clothing and accessories at an affordable price.
This company brings fashionable clothing and styles from all over the
world. Forever 21 is inspired by Asian, European, and American style of
clothing. People can relation to the style and the clothing because
they have varieties of options to choose from. Forever 21 seeks for the
customers who wants latest style from runway at a reasonable price.
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