History and Mission Statement

Forever 21 is an American clothing retailer. It has branches spread out nationwide and worldwide. The Forever 21 stores are located almost in every major cities in America, Europe, Asia, and Middle East. Forever 21 offers fine clothing, accessories, cosmetics and shoes for young women, men, and teens. The clothes imitate Asia, European and American fashion trends. The retailer is originally known as Fashion 21 and it was mainly opened to offer clothing for kids and teenagers. The store was founded by Do Won Chang and his wife Jin Sook Chang in 1984. The first store was opened in Los Angeles California by the couple. As time went by, Forever 21 operated successfully in California and decided to open stores outside of the state. In 1995, Forever 21 opened their first store outside California, which was located in the Mall of Americas in Miami Florida. By 1997 Forever 21 opened more than forty store in the United States. After the successful business in the nation, the retailer opened it's first store outside the U.S in November 2010. 

 

Forever 21 has a mission to bring fashion to everyone. Their mission is to provide shoppers with the latest style and trend with affordable price. The retailer's motto is "Always changing and always in style".

always changing and always in style

always changing and always in style