Thursday, December 12, 2013

Business Marketing

"The marketing of good and services to individual and organizations for purposes other than personal consumption"(McDaniel 108). According to the marketing text book, business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations that resell them. Business marketing is simply the products which are used by companies to manufacture other products. Forever 21 is a clothing company. The company is always bringing in new trends to it's stores. Recently, Forever 21 launched new products in their stores such as, shoes, bags, accessories and lingerie. The materials that the company uses are mostly from China and India. Most of the accessories that are sold in Forever 21, are from India. It is very cheap to manufacture products in the third world countries. Forever 21 is a very small company which is growing rapidly in the world. 


The reason why they are growing is because most of the product they sell aren't good quality. The reason why it is not good is because the materials for their clothing they get are cheap. The cloths they get to make their clothing products are mostly Polyester which is very cheap in quality. They get the cloths, Faux leather, and accessories from China and India.

1 comment:

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