New products are important for a company to increase it's sell. It helps the company to be noticeable in their target market. A company simply creates new products to bring new customers and also keep the old customers interested in the company. Forever 21 is a clothing company where they bring new products to their stores in weekly basis. Their mission is to bring fashion to every corner of the world. In order to accomplish their mission, Forever 21 tend to bring new trends every week. What you may see in the store today, might not be there tomorrow. The company target the teens and young adults the most. To sell their products, the company make the customers to be engaged by bringing in new products. They bring the latest clothing, shoes, bags and accessories to their stores at an affordable price.
Most of the time customers are not loyal to any company. It is because, most of us look for good products in an affordable price or to stay in budge. Therefore, Forever 21 tend to bring the new trends to their stores at an affordable price. When a trend is bit old, the company put those products on sale. They also have seasonal sale which attract costumers. Compare to some of the retailers like H&M, Papaya, etc, Forever 21 gives the best price possible to their costumers. During Fall 2013, The "Bats and Cats collections" which was launch by Forever 21 as the latest collection, were started from $4.80. The clothing and shoes from that collection were between $8.80-$39.80. These prices are pretty low from H&M, Papaya and other retailers. H&M's new Fall Collection 2013, were much more higher than Forever 21. Their New Arrival's were between $34.95-$79.95.
Forever 21 manage their products by putting the clothing and shoes on sale and by bringing new products to their stores. They keep up with the fashion world very well than any other retailers because they are bringing in new trends very week. The reason why customers chooses Forever 21 is because, their products are affordable, and they are always in style.
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